November 8, 2023
The Complexity of Non-adherent Patients
Nonclinical interventions won’t truly be effective until we document and address patient attitudes towards treatment
Where Healthcare Communications Make Sense
November 8, 2023
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December 22, 2022
Maximizing Value on Nonclinical Interventions
A thought exercise on using ROI to create nonclinical interventions that address Social Determinants of Health
December 18, 2022
The Nonclinical Data Conundrum
If we want to successfully address Social Determinants of Health we need to improve our collection and use of nonclinical data
December 12, 2022
An Alternative Approach to Nonclinical Interventions
Efficiently capturing nonclinical data will improve our ability to provide highly personalized interventions that address Social Determinants of Health.
February 14, 2022
Reimagining Primary Care to reduce healthcare cost
Reimagining primary care may drive the change we need in patient communication.
February 8, 2022
Organizational Culture affects healthcare transformation
Organizational culture affects adoption of new technology. Even more with complex solutions like population health
January 27, 2022
The courtship of transactional and promotional communications
The insertion of promotional messaging into transactional communications opened the door for the highly personalized communications we see today.
December 20, 2021
Can promotional communications save healthcare?
Consumer-oriented marketing messaging is focused on stimulating action or removing barriers. Healthcare communications struggle to do the same, especially for chronically ill patient populations.
November 21, 2021
The decreasing cost of print technology
Modern print technology costs a fraction of the original production digital printers. Add in vastly improved print quality, powerful personalization capabilities and low operating costs and you’ll understand why printed communications are here to stay.
November 12, 2021
Effective communications reduce healthcare usage
Effective healthcare communications improve health literacy. Chronically ill patients who are effective at managing their own health use less healthcare resources. We can lower healthcare costs by improving clinical processes, but we cannot ignore the potential of effective communications.