Where Healthcare Communications Make Sense

Browsing Category : Flashback Friday

January 27, 2022

The courtship of transactional and promotional communications

By Mike Bock | 0 Comments

The insertion of promotional messaging into transactional communications opened the door for the highly personalized communications we see today.

November 21, 2021

Flashback Friday

The decreasing cost of print technology

By Mike Bock | 0 Comments

Modern print technology costs a fraction of the original production digital printers. Add in vastly improved print quality, powerful personalization capabilities and low operating costs and you’ll understand why printed communications are here to stay.

November 1, 2021

Flashback Friday

Flashback Friday: Print on Demand Arrives

By Mike Bock | 0 Comments

Promotional printing relied on offset presses to support a print and distribute model. Until digital printers incorporated offset workflows and launched the Print on Demand market.

October 1, 2021

Flashback Friday

Flashback Friday: The rise of the Print on Demand machines

By Mike Bock | 0 Comments

For decades offset presses were the go to choice for promotional communications. Print on Demand put an end to that monopoly.

August 27, 2021

Flashback Friday

Flashback Friday: Promotional Communications the old fashioned way

By Mike Bock | 0 Comments

For hundreds of years the almighty printing press was the sole choice for creating promotional communications. The internet, digital color printing and mobile phones put an end to that.

August 6, 2021

Flashback Friday

Flashback Friday: The move to multi-channel communications

By Mike Bock | 0 Comments

Home computers and dial up internet access started a massive change in how we communicate. Transactional and Promotional communications were forever changed.