February 14, 2022
Reimagining Primary Care to reduce healthcare cost
Reimagining primary care may drive the change we need in patient communication.
Where Healthcare Communications Make Sense
Browsing Category : Healthcare Communications
February 14, 2022
Read More »
January 27, 2022
The courtship of transactional and promotional communications
The insertion of promotional messaging into transactional communications opened the door for the highly personalized communications we see today.
December 20, 2021
Can promotional communications save healthcare?
Consumer-oriented marketing messaging is focused on stimulating action or removing barriers. Healthcare communications struggle to do the same, especially for chronically ill patient populations.
November 12, 2021
Effective communications reduce healthcare usage
Effective healthcare communications improve health literacy. Chronically ill patients who are effective at managing their own health use less healthcare resources. We can lower healthcare costs by improving clinical processes, but we cannot ignore the potential of effective communications.
September 27, 2021
The difficulties in coordinating healthcare communications
Health systems are incented to coordinate care in chronically ill patient populations. We need the same focus on coordinated communications.
August 19, 2021
Social Network Analysis will help us transform patient communications
Using Social Network Analysis to study patient communications may provide real value in situations where the clinical support is fragmented. The right application will identify communication opportunities that improve patient health literacy.
August 12, 2021
The growing potential for Social Network Analysis in healthcare
There is a growing use of Data Aggregators, Enterprise Data Warehouses and Patient Registries to consolidate patient data. This trend may allow wider use of Social Network Analysis to examine the value of coordinated care in treating chronic illness.
August 2, 2021
From the hands of few to the hands of many
Healthcare data is growing more accessible every year. Social Network Analysis may now be a better fit for assessing the treatment of chronically ill patients.
July 9, 2021
Social Network Analysis and Healthcare Communications
Social Network Analysis looks at social structures to analyze the connections and the flow of information. This is critical for coordinated care. How about healthcare communications?
June 8, 2021
Three layers that drive everything
Does your healthcare organization have an enterprise-level strategy for all your patient communications? With clean data, well-defined strategy and effective execution, you are destined to a future of successful patient communications. Otherwise, you risk fragmented and disorganized communications, care, and health outcomes.