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Where Healthcare Communications Make Sense

  • The Complexity of Non-adherent Patients

    November 8, 2023 Read More
  • Maximizing Value on Nonclinical Interventions

    December 22, 2022 Read More
  • The Nonclinical Data Conundrum

    December 18, 2022 Read More
November 1, 2021
  • Flashback Friday

Flashback Friday: Print on Demand Arrives

By Mike Bock | 0 Comments

Promotional printing relied on offset presses to support a print and distribute model. Until digital printers incorporated offset workflows and launched the Print on Demand market.

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October 11, 2021
  • Population Health

The shrinking return of outsourcing

By Mike Bock | 0 Comments

Outsourcing general services lowers cost in the long run. Outsourcing chronic illness management won’t deliver long term success until these platforms comprehend health literacy as a goal.

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October 1, 2021
  • Flashback Friday

Flashback Friday: The rise of the Print on Demand machines

By Mike Bock | 0 Comments

For decades offset presses were the go to choice for promotional communications. Print on Demand put an end to that monopoly.

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September 27, 2021
  • Healthcare Communications

The difficulties in coordinating healthcare communications

By Mike Bock | 0 Comments

Health systems are incented to coordinate care in chronically ill patient populations. We need the same focus on coordinated communications.

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August 31, 2021
  • Population Health

The short-term approach to chronic illness costs

By Mike Bock | 0 Comments

Mining clinical data to manage chronically ill patients will provide short term cost reductions. Long term cost reduction won’t occur until we address the non clinical barriers to adherence.

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August 27, 2021
  • Flashback Friday

Flashback Friday: Promotional Communications the old fashioned way

By Mike Bock | 0 Comments

For hundreds of years the almighty printing press was the sole choice for creating promotional communications. The internet, digital color printing and mobile phones put an end to that.

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August 19, 2021
  • Healthcare Communications

Social Network Analysis will help us transform patient communications

By Mike Bock | 0 Comments

Using Social Network Analysis to study patient communications may provide real value in situations where the clinical support is fragmented. The right application will identify communication opportunities that improve patient health literacy.

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August 12, 2021
  • Healthcare Communications

The growing potential for Social Network Analysis in healthcare

By Mike Bock | 0 Comments

There is a growing use of Data Aggregators, Enterprise Data Warehouses and Patient Registries to consolidate patient data. This trend may allow wider use of Social Network Analysis to examine the value of coordinated care in treating chronic illness.

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August 6, 2021
  • Flashback Friday

Flashback Friday: The move to multi-channel communications

By Mike Bock | 0 Comments

Home computers and dial up internet access started a massive change in how we communicate. Transactional and Promotional communications were forever changed.

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August 2, 2021
  • Healthcare Communications

From the hands of few to the hands of many

By Mike Bock | 0 Comments

Healthcare data is growing more accessible every year. Social Network Analysis may now be a better fit for assessing the treatment of chronically ill patients.

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Recent Posts

  • The Complexity of Non-adherent Patients
  • Maximizing Value on Nonclinical Interventions
  • The Nonclinical Data Conundrum
  • An Alternative Approach to Nonclinical Interventions
  • Reimagining Primary Care to reduce healthcare cost

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