January 27, 2022
The courtship of transactional and promotional communications
The insertion of promotional messaging into transactional communications opened the door for the highly personalized communications we see today.
Where Healthcare Communications Make Sense
Tag Archives : Communication Strategy
January 27, 2022
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December 20, 2021
Can promotional communications save healthcare?
Consumer-oriented marketing messaging is focused on stimulating action or removing barriers. Healthcare communications struggle to do the same, especially for chronically ill patient populations.
November 12, 2021
Effective communications reduce healthcare usage
Effective healthcare communications improve health literacy. Chronically ill patients who are effective at managing their own health use less healthcare resources. We can lower healthcare costs by improving clinical processes, but we cannot ignore the potential of effective communications.
October 1, 2021
Flashback Friday: The rise of the Print on Demand machines
For decades offset presses were the go to choice for promotional communications. Print on Demand put an end to that monopoly.
June 8, 2021
Three layers that drive everything
Does your healthcare organization have an enterprise-level strategy for all your patient communications? With clean data, well-defined strategy and effective execution, you are destined to a future of successful patient communications. Otherwise, you risk fragmented and disorganized communications, care, and health outcomes.