February 14, 2022
Reimagining Primary Care to reduce healthcare cost
Reimagining primary care may drive the change we need in patient communication.
Where Healthcare Communications Make Sense
Tag Archives : Health Communications
February 14, 2022
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January 27, 2022
The courtship of transactional and promotional communications
The insertion of promotional messaging into transactional communications opened the door for the highly personalized communications we see today.
December 20, 2021
Can promotional communications save healthcare?
Consumer-oriented marketing messaging is focused on stimulating action or removing barriers. Healthcare communications struggle to do the same, especially for chronically ill patient populations.
November 21, 2021
The decreasing cost of print technology
Modern print technology costs a fraction of the original production digital printers. Add in vastly improved print quality, powerful personalization capabilities and low operating costs and you’ll understand why printed communications are here to stay.
November 12, 2021
Effective communications reduce healthcare usage
Effective healthcare communications improve health literacy. Chronically ill patients who are effective at managing their own health use less healthcare resources. We can lower healthcare costs by improving clinical processes, but we cannot ignore the potential of effective communications.
September 27, 2021
The difficulties in coordinating healthcare communications
Health systems are incented to coordinate care in chronically ill patient populations. We need the same focus on coordinated communications.
August 19, 2021
Social Network Analysis will help us transform patient communications
Using Social Network Analysis to study patient communications may provide real value in situations where the clinical support is fragmented. The right application will identify communication opportunities that improve patient health literacy.
August 6, 2021
Flashback Friday: The move to multi-channel communications
Home computers and dial up internet access started a massive change in how we communicate. Transactional and Promotional communications were forever changed.
July 16, 2021
Flashback Friday: Digital Printing conquers the world
Digital production printers utterly shattered the status quo use of line printers and redefined the approach to transactional print.
July 9, 2021
Social Network Analysis and Healthcare Communications
Social Network Analysis looks at social structures to analyze the connections and the flow of information. This is critical for coordinated care. How about healthcare communications?