Flashback Friday: Print on Demand Arrives
Promotional printing relied on offset presses to support a print and distribute model. Until digital printers incorporated offset workflows and launched the Print on Demand market.
Promotional printing relied on offset presses to support a print and distribute model. Until digital printers incorporated offset workflows and launched the Print on Demand market.
For hundreds of years the almighty printing press was the sole choice for creating promotional communications. The internet, digital color printing and mobile phones put an end to that.